Company Outreach

Company Outreach

Many of Dell’s philanthropic efforts complement and support the efforts of the Dell Foundation’s grants and Dell employees’ giving. We also encourage employees to participate in charitable events as individuals and as members of Dell teams. Three of our focus areas are community health, arts and culture, and digital literacy.

In addition, Dell provides corporate contributions to charities in communities where our employees work and live. In fiscal year 2007 we began to match employee donations to the Direct Giving campaign.

We expanded our reach in fiscal year 2008 with grants to organizations in Brazil, Canada, China, Columbia, Czech Republic, El Salvador, Germany, India, Ireland, Japan, Malaysia, Mexico, Panama, Poland, Slovakia, Sweden and the U.K.

Community Health
We are committed not only to the well-being of our employees but also to the well-being of the communities where we do business. We recognize that a number of health challenges face our employees and neighbors around the globe. Although we work on many health issues ranging from breast cancer to juvenile diabetes, our focus in this year’s report is our fight against HIV/AIDS.

The spread of HIV/AIDS continues to be an issue we face, especially in markets where our company growth is most critical. This year Dell joined the (PRODUCT)RED campaign, which raises funds through product sales by program partners. Those funds are used to purchase anti-retroviral medications for HIV-positive individuals in Africa. Dell partnered with Microsoft in this effort and has several RED products available for customers in markets around the world. We publicized our RED products during our first-ever Super Bowl television advertisement. Joining this campaign allows us to partner with customers in the fight against HIV and dedicate resources to support those hardest hit. It also helps raise the awareness of the HIV pandemic with both customers and employees. For more information, see www.JOINRED.com.

During fiscal year 2008 we continued our support of various HIV services organizations in Dell communities around the globe. Examples include:
  • China: Nearly 260 employees and family members took part in the Run Across Asia in Dalian to raise more than $10,800 from employee pledges and Dell to help the HIV/AIDS cause through the Dalian Charity Federation. The run aims to educate the public and support people living with HIV/AIDS and protect their human rights.
  • Malaysia: In December 2007 the second Dell Champion Road Run (now one of Dell’s regional Run Across Asia events) for the Malaysian AIDS Foundation raised more than $58,000 for children with HIV. More than 2,200 employees and their families pledged donations with additional contributions from Dell Penang. The event raised 150 percent more funds and involved 83 percent more employees and family members than last year’s Run Across Asia. Dell also partnered with the Malaysian AIDS Council to support the Dell Youthspeak program with a grant of $30,000. Dell recognized the need to make a difference in spreading the word on HIV/AIDS awareness, particularly among youth. Dell Youthspeak, which teaches and raises awareness about HIV/AIDS through drama, was an ideal platform to address this need. This program embodies Dell’s core values toward fighting HIV/AIDS in Malaysia; it educates youths and encourages them to share information with their peers and family. More than 150 youth educators have reached out to more than 2,000 youths to raise awareness of HIV/AIDS.
  • Canada: Dell supported AIDS Walk for Life events in Edmonton, Ottawa and Toronto with in-kind support during 2007 by loaning the computer systems used to register walkers and donors. An employee team participated in the Toronto walk for the second year in a row.
  • Middle Tennessee: Dell supported the Nashville Cares AIDS Walk 2007 and an employee walk team raised additional funds.
  • Central Texas: Dell sponsored the Hill Country Ride for AIDS, which benefits 10 organizations in central Texas providing HIV-related services. We also participated in AIDS Walk Austin, which supports the work of AIDS Services of Austin and celebrated its 20th anniversary this year. Our employees formed an AIDS Walk team that raised more than $13,000.
  • North Carolina: Dell supported the Winter Walk for AIDS that benefited the Triad Health Project during 2007.
  • Oklahoma: In 2007 Dell once again sponsored Red Tie Night, an event that benefits HIV service organizations throughout Oklahoma. We also sponsored the Oklahoma City AIDS Walk in 2007. A team of Dell employees participated in that walk, and one of our employees was invited to join their board.

Dell also recognizes that collaborating with other companies, governments and organizations addressing the spread of HIV will do more than we can on our own.

Dell remains a member of the Global Business Coalition on HIV, Tuberculosis and Malaria (GBC), which represents hundreds of companies around the globe fighting to prevent the spread of HIV. GBC provides counsel for Dell in shaping our HIV campaign strategy, disseminates current information about the scope of the pandemic, and facilitates sharing best practices with other members. See www.gbcimpact.org for more information.

Dell also has joined the Technology and HIV Working Group organized by the Office of the Global AIDS Coordinator, a division of the U.S. State Department. Dell participates on two project teams organized by this public-private partnership group to use technology for educating African youth about preventing the spread of HIV and to share employee prevention programs with suppliers in India.

Community Arts and Culture
The growth of Dell communities is important to our success. Supporting arts and culture builds communities that help attract the very best talent to Dell. To support the cultural foundations of our communities Dell contributes to events and organizations ranging from Ballet Austin, to Green Tie Night in Nashville (which promotes environmental excellence), to the annual Red Hot and Soul event for Zachary Scott Theater in Austin.

We also recognize that the economic growth of Dell communities can encourage sustainable development. Dell supports organizations ranging from the Samaritan Counseling Centre in Central Texas, which sponsors the Ethics in Business Awards, to the Chambers of Commerce in several of our U.S. and global communities.

Digital Inclusion
Dell’s signature education program is TechKnow. The program is a 40-hour, self-paced course where students work in teams on Dell–refurbished desktop computers with the goal of learning computer basics. The program was established in July 2001 and focuses on middle-school students. Female students at this age are open to learning about technology, and this is a critical age for all students from underserved socioeconomic backgrounds to decide the relevance of education in their lives. Those who successfully complete the program earn a refurbished computer, which helps promote the digital literacy of others in students’ households.

During 2007 participation in TechKnow continued to grow; to date more than 23,000 students have graduated from the program. About 80 percent of those are from minority populations and, significantly, approximately 40 percent are female.

Dell has other digital inclusion programs outside the U.S. Following are a few examples:
  • In Brazil, Dell operates learning centres that provide educational resources to youth in low-income and underserved communities. Dell further supports these centres through employees who volunteer as tutors.
  • Dell Penang is a long-term sponsor of the American Chamber of Commerce Abroad’s Young Enterprise Program, a learning and mentoring program committed to sharing business knowledge and nurturing young entrepreneurs in Malaysia. Since 2003 Dell has sponsored 13 companies from seven schools. To date, Dell employees have volunteered more than 3,500 hours to teach more than 280 high school students the fundamentals of managing and running a small business. We are proud to have helped a first-time participant, Phor Tay Secondary School, win the overall Best Managed Company award for 2007. Dell continues to sponsor three schools a year and is particularly focused on providing opportunities for schools on the Malaysian mainland to be part of this program.
  • Dell worked with the Coláiste Chiaráin school in Croom, County Limerick, Ireland, to design and implement a fully integrated wireless solution, making technology central to the day-to-day running of the school. The Intelligent Classroom e-Learning Initiative was developed by both Dell and the school as we shared a vision for the future role of technology in education. We initially donated 50 of our high-end notebook computers for use by second-level students in the school. Technology is now a part of daily classes. And students bring their individual notebooks home each evening, helping to further bridge the digital divide.
  • In fiscal year 2008 Dell funded a computer-learning centre for the San Jose de Malambo Orphanage in Cerro Silvestre, Arraijan, the largest and oldest orphanage in Panama. In addition to housing, San Jose de Malambo provides primary and secondary education to at-risk children. The centre, equipped with 40 workstations and located within the orphanage, gives children and teachers an opportunity to develop technical skills. Dell employees volunteer their time to train learners and educators on the new equipment. To date, more than 400 Malambo students, teachers, staff, parents and relatives have experienced benefits from this grant.
  • In China, Dell learning centres are located in urban areas to educate children of migrant families. These children often are not allowed to attend school away from their villages, hence the importance of educational resources for them when their parents travel to urban centres to work. Dell supports programs such as the following:
    The Beijing Bainian Vocational Education and Training School teaches practical skills for low-income students from 21 rural provinces. The students learn about computer functionality and Microsoft Office software applications, and are developing computer networking skills.
    The Xiamen Rural-Migrant School benefits 1,400 rural migrant children.
    The Shanghai Changlin School benefits 1,100 rural migrant children.
    The Dalian Tai Shan and Er Shi Li Pu Community Centres benefit 100,000 local residents, especially youth.
    The Xiaoshan Youyi School in Hangzhou provides 1,900 elementary students with computer training classes.
    The Chengdu Ma Jia He Primary School benefits 965 children from the surrounding villages. The school currently offers 20 classes, and Dell support will increase that number to 36 classes. (The school in Chengdu was not damaged during the May 2008 earthquake, and none of the students or teachers were hurt. Classes were suspended temporarily for safety reasons.)
    The Tianjin Bei Cheng Lin Centre Primary School received Dell grant support for an information technology classroom.