One clear and consistent focus has driven Dell's rise and success in becoming the world's leading computer systems company: To meet and exceed the requirements of customers - large and small - across the world. The same focus on business efficiencies and customer satisfaction helps drive Dell's environmental stewardship program to conserve product energy consumption, reduce or eliminate materials for disposal, prolong product life span and provide effective and convenient equipment recovery solutions. By streamlining business steps and processes, Dell minimizes stress on the environment while achieving speed, responsiveness and cost savings that are passed along to customers.
The following are key 2006 achievements in Dell's product recovery efforts: Introduced global no-charge consumer recycling program of any Dell-branded product. The program is currently active in 57 countries on six continents. Dell is the first and only computer manufacturer to offer such a program. Increased the consumer donation and recycling program by 264 percent. Expanded the RECONNECT program from three to nine alliances serving 19 Goodwill regional divisions with a presence in five states. Introduced Dell's model legislation supporting individual producer responsibility. Conducted nine awareness-building recycling events around the world. Expanded our global consumer donation program to include France. Earned Waste News' 2006 Corporate Award for its leadership in global recycling.